Sof Omar Tours and Travel PLC is an exclusive private Tour company based in Addis Ababa, Ethiopia. It is registered and licensed by Ethiopia’s Ministry of Trade and Industry under license number: 361/2001 we are also a recognized by the Ethiopian Tourism Minister and a proud member of Ethiopian Tour Operators Association under membership code: ETOA113/11.

Sof Omar Tour and Travel PLC was established in 2004 and has since positioned itself as one of the leading Tour and Travel Operators with reputation for excellence, innovation and reliability. All our Staffs are dedicated and experienced, excellent networking, effective Management and Marketing. And we have a medium size set up, so our cost lands at very competitive level, compares to others, of course with quality and personalized services. As we put every effort to become the pioneer in this industry. That is result of our quality services at reasonable prices. Ultimately our strategy is to avail the best prices with high quality services to our esteemed guests. Simply we can’t afford to lose the trust of our guest at any cost.


Our aim is to provide Quality and excellence to our customers promptly and exclusively. Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed tour packages, catering to the client's particular needs.

Shortly we intend to attain the following objectives:

  • We shall position ourselves as a quality Tour Service that provides customer-need fulfillment, enjoyment, reliability and a good image.
  • We provide clients with the opportunity to focus on their core activities whilst their transportation, accommodation and other side needs are fully satisfied.
  • Establish a market presence that assures short-term and long-term profitability, growth and success.
  • We are fully committed to supporting growth and development in the tourism and overall economy of our country, Ethiopia.


SOF OMAR TOUR AND TRAVEL PLC Internally intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.

  • We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.
  • Contribute to the development of sustainable community-based models of tourism that can generate sustainable income for our country, Ethiopia.

Our Unique Features

We will give you competitive prices.

Our volume and strong purchasing ability have enabled us to provide the best possible prices on tour packages and hotel bookings.

We emphasize customer focus.

We arrange different types of guides and vehicles for different groups based on their particular needs. Even your clients' birthday and anniversary parties can be arranged.

Flexible payment options

Cash,Credit card, Master card, American express and others.

Qualified and friendly staff


Our staffs are Cognate experience in service oriented industry. All are dedicated and experienced, excellent networking, effective Management and Marketing. We cannot afford to delay our clients for whatever reason. Please feel at home when you visit us, our office staff will be willing to provide you with all information and help you may need.


All our vehicles collections are brand new models, fully reliable and comply with safety and insurance regulations.


We are fully conscious that an excellent professional guide is Key to make trip an unforgettable experience, hence, our team is composed of some of the best Guides in the country, all officially licensed. All our Guides and Drivers are fluent in English, but we also have guides proficient in French, Italian and Germany.

Cokes, Porters and Horsemen

Our local cooks are always trained in hygiene and the preparation of any kind of dishes and will surprise you with the most delicious meals in remote campsites. Our Horsemen and Porters are in charge of all our gear and will always await us with safe and comfortable camp sites.


Sof Omar Tour and Travel is a full- service PLC offering complete corporate and leisure travel assistance to companies, groups, and individuals.

Speedy response by email, live support, phone and fax .We promise to respond to any inquiry within one day Monday to Saturday.

We can give you a quotation for customizing tours, whatever your timeframe.

Sof Omar Tour makes your entire trip easier to plan and more cost effective, saving you time and money !!

Tourism Investment Certificate